Session 2

Fans: Give Them What They Want

August 28, 2024

This session will examine the ever-evolving landscape of fan engagement. Global experts across media, racing and sports will draw upon key learnings from racing and other sports – including the use of analytics and machine learning – to develop a blueprint for successfully captivating younger and more diverse audiences.

Speakers

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Speakers

Andrew Harding

Secretary General, Asian Racing Federation

Executive Director, Racing, The Hong Kong Jockey Club

Clare Vigers

Client Services Director, Two Circles

Fumitaka Tsuruoka

Senior Technical Advisor, Management Planning Division, Japan Racing Association

Dennis Hau

Executive Director, Customer Strategy, Insights and Innovation, The Hong Kong Jockey Club

Peter V’landys

CEO, Racing NSW