Session 3
Reaching and Expanding Racing’s Fan Base
This wide-ranging session will examine how racing’s evolving fan base is best to be reached and expanded, now and into the future. The session will feature:
• An exploration of the sports broadcast landscape and horizon;
• Analysis of recent innovations in digital fan engagement;
• Leading programs designed to drive diversity in racing.
Speakers
Speakers
Niall Sloane
Director of Sport, ITV
Oonagh Chan
Senior Consultant, The Hong Kong Jockey Club
MinKi Shim
Associate Manager, Marketing Department, Korea Racing Authority
Victoria Carter ONZM
Deputy Chair, NZ Thoroughbred Racing
Susannah Gill
Director of External Affairs, Member of Diversity in Racing Group, Council Member of Women in Racing Britain, Arena Racing Company
Anna Seitz Ciannello
Client Development and Public Relations Manager, Fasig Tipton
Megumi Ichiyama
Chief of Staff from Publicity Department, Japan Racing Association