Session 2
Racing – A Global Brand
May 15, 2018
Led by the Chairman of the Asian Racing Federation, Mr Winfried Engelbrecht-Bresges, this session will explore a vision for the development of a global brand of racing. It will also include a presentation from CEO of Media for Manchester United, Mr Phil Lynch, regarding the development of Manchester United’s global brand and its implementation.
Speakers
Winfried Engelbrecht-Bresges GBS JP
CEO, The Hong Kong Jockey Club
Chair, Asian Racing Federation
CEO, The Hong Kong Jockey Club
Session Chair
Winfried Engelbrecht-Bresges GBS JP
Chairman, Asian Racing Federation & CEO, The Hong Kong Jockey Club
Speakers
Winfried Engelbrecht-Bresges GBS JP
Chairman, Asian Racing Federation & CEO, The Hong Kong Jockey Club
Phil Lynch
CEO of Media, Manchester United
Louis Romanet
Chairman, International Federation of Horseracing Authorities